Main Page – Project VRM : 俺約/メモ


About VRM

VRM, or Vendor Relationship Management, is the reciprocal of CRM or Customer Relationship Management. It provides customers with tools for engaging with vendors in ways that work for both parties. ( CRMの逆の概念。顧客がベンダと関係するためのツールで双方にとってうまく働く)

CRM systems for the duration have borne the full burden of relating with customers. VRM will provide customers with the means to bear some of that weight, and to help make markets work for both vendors and customers — in ways that don’t require the former to "lock in" the latter. ( CRMシステムは顧客に関与する負荷が大変。VRMだとそんな負荷を軽くできて双方にとってうまくいくし、顧客が特定のベンダーが顧客に"lock in"することがない)

The goal of VRM is to improve the relationship between Demand and Supply by providing new and better ways for the former to relate to the latter. In a larger sense, VRM immodestly intends to improve markets and their mechanisms by equipping customers to be independent leaders and not just captive followers in their relationships with vendors and other parties on the supply side of the marketplace. ( 需要と供給の関係を改善し、需要を供給に対して関連付ける新しくてよりよい方法を提供するのがVRMのゴール。VRMが働けば、顧客は独立したリーダーであって、とらわれた追随者ではない。)

For VRM to work, vendors must have reason to value it, and customers must have reasons to invest the necessary time, effort and attention to making it work. Providing those reasons to both sides is the primary challenge for VRM. ( VRMがうまく動くには、ベンダーがその価値を認める理由が必要。顧客はそれを使ってみてうまくいかを見極める時間や努力を要するための理由が必要)

Project VRM

Project VRM is a community-driven effort to support the creation and building of VRM tools. ProjectVRM carries forward thinking by various parties around the world. These include ideas brought up by Doc Searls and his fellow Cluetrain Manifesto authors, work of the Buyer Centric Commerce Forum and other allied efforts in the U.K., and many sessions at Internet Identity Workshops. Some VRM community members are also active in Internet Identity groups such as Identity Commons and (where there is a VRM charter) and Project Liberty. It should be noted, however, that identity management and relationship management are overlapping but separate concerns. Here we work on the latter. In that context, we look for identity with VRM to be user-driven or user-controlled rather than user-centric. ( ProjectVRMはコミュニティドリブンでVRMツールを作っていく。Doc Searls と Cluetrain Manifesto 。 Buyer Centric Commerce ForumとU.Kでの関連グループ。 Internet Identity Workshop。 ID管理と関係管理はオーバーラップするが、別の問題。VRMに紐づいたIdentityはユーザードリブン、あるいはユーザーコントロールド、であってユーザー中心ではない。)

ProjectVRM is headquartered at the Berkman Center for Internet and Society at Harvard University and headed by Doc Searls, a fellow with the Center.

In addition to this wiki, ProjectVRM has a blog and a mailing list. Work is also currently underway to create a static home site, so this wiki can serve more as a work space.

Note: the shortest link to this page is

Read more about ProjectVRM on the About Page.

VRM Goals

  1. Define and advocate a clear vision for a VRM world (VRM世界への明確なビジョンを定義・提唱する)
  2. Ensure the development and publishing of open standards and specifications for VRM services (VRMサービスのオープン基準と仕様を開発し出版する)
  3. Create a lightweight and effective organisational structure ( 軽くて効率的な組織構造をクリエイトする)
  4. Drive VRM usage (VRMの利用を促進する)
  5. Create and oversee VRM compliance program (VRM準拠プログラムを製作し、監督する)

VRM Committees


Conference Call archive and audio links have been moved to the Community Portal page.

Main Page – Project VRM

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